Henry Mintzberg
Financial Times Prentice Hall
ISBN: 0273663240

Because conventional MBA programs are designed for people without managerial experience, they overemphasize analysis and denigrate experience. That leaves a distorted impression of management, which has had a corrupting influence on its practice. Leaders cannot be created in a classroom. They arise in context. Mintzberg calls for a more engaging approach to managing and a more reflective approach to management education. He also outlines how business schools can become true schools of management. More...

Low Guat Tin, Lim Lee Hean, Low Chye Tin
Prentice Hall
ISBN: 9812446265

This is a book about the struggles faced by a young teacher. The struggles are real and they are faced many by today. Many have joined the teaching profession with a great desire to serve, to make a difference in the lives of the younger generation. They enter the profession with great gusto and passion but after a few years, they find their passion dying.

Andrew Davidson
Prentice Hall
ISBN: 0273681273

Everybody wants to know why life's winners are so successful: how did they do it?, why they do it?, what makes them different? Andrew Davidson has interviewed dozens of leading entrepreneurs over many years. He interprets the psychology of success, telling the entrepreneurs' stories in their own words, and the words of the people closest to them. For anybody with a will to succeed or a fascination as to how others do this combination is unputdownable. Author and book title were featured on BBC series 'Mind of a Millionaire' leading to a surge in sales of the existing edition. More...

Hean Tat Keh, Jeongwen Chiang
Prentice Hall
ISBN: 981244565x

Strategic Asian Marketing promises to be a useful resource for managers who want to learn about marketing in the new Asia. It covers key and recent marketing topics, focusing on the applications of marketing in Asia. The distinguishing factors that set Strategic Asian Marketing apart from other marketing books are: Every chapter starts with an extended example of marketing in action in an Asian country, with numerous other examples throughout the entire book. Every chapter ends with a quick summary of the major points covered, serving as a reinforcement of the lessons learned. It is written in a structured and succinct style, making it highly readable. The Asian authors are well-known marketing professors who have extensive teaching, research and consulting experience in the region.

Peter Knight
Prentice Hall
ISBN:0273687867

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. It is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted. This is the book that will help you to: 1. create a highly effective marketing plan that works - in just one hour! 2. learn from the relevant case studies and examples and apply these to your business 3. really understand your business and what it is that makes people buy from you 4. identify the real obstacles to your plan - and how to overcome them and 5. gain tips for how to make sure your plan is successfully implemented. More...

York Notes are recognized as the best literature study guides. Now, with the help of expert examiners and teachers, we've made them even better. The series has been completely redesigned, rewritten and attractively illustrated to meet the needs of today's English literature student. York Notes offer an exciting and fresh approach to the study of literature. The easy-to-use guides aim to provide a better understanding and appreciation of each text, encouraging students to form their own ideas and opinions. This makes study more enjoyable and leads to exam success. York Notes will also be of interest to the general reader, as they cover the widest range of popular literature titles.